3 Marketing Ops & Technology Stage @TopoHQ #TOPOsummit Flex Marketing: Defend Every Dollar You Spend Erich Ziegler - Head of Marketing - CircleCI CircleCI Head of Marketing Erich Ziegler will share the flexible marketing methodology he developed over 7 years at Netflix, and then scaled to PayCycle, Ring Central, and CircleCI. Come listen to Erich talk about what SQLs, the Super Bowl, and longevity in marketing have to do with data and ROI, and leave with a methodology and action plan for bringing this back to your business.
3 Marketing Ops & Technology Stage @TopoHQ #TOPOsummit Gina Reese @theG_reese Building a Better ROI Tracking Machine (and Finally Answering Those Questions From Your CMO) Gina Reese - Senior Marketing Operations Manager - Cloudera How are specific marketing activities impacting revenue? It’s a simple question, often followed by incomplete answers. Learn how Hortonworks (now Cloudera) built a better machine for tracking marketing spend and revenue across all levels of marketing activities and channels, bringing ROI clarity across the campaign hierarchy.
