2 Account Based Stage @TopoHQ #TOPOsummit @mdacay @ashpennable Adobe's ABX Transformation Marissa Dacay & Ashley Penn - Adobe Struggling to scale your account-based strategy? Come to this session to learn how Adobe tackled the challenge of rallying their Marketing and Sales ecosystem around Account-Based starting with data. Now on the 2.0 version of their Account Engagement Score, Adobe is transforming how Marketing delivers value to Sales and their Enterprise customers.
