2 Account Based Stage @TopoHQ #TOPOsummit @gdavies2 @ServiceNow Designing and Executing a Global ABM Strategy Gemma Davies - Director Global ABM Strategy - ServiceNow Implementing ABM is a challenge on its own, but scaling account based programs globally was the primary challenge for the ServiceNow marketing organization in 2018. Gemma will be sharing how she and her team built organizational investment into ABM, aligned their account based strategy to the company’s strategic goals, and traveled 5.6 times around the world building those out.
