3 Marketing Ops & Technology Stage @TopoHQ #TOPOsummit The Road to $5 Billion: Splunk’s Journey to Scalable Demand Generation @splunk Joe Paone - Demand Generation, Global Campaigns - SplunkSplunk grew to nearly $1B without a true marketing demand generation team in place. The journey to $5B will look much different. Building a new demand generation function where none existed is challenging enough, but Splunk was thinking much bigger - how to scale to support rapid growth. Join Joe Paone, Director of Demand Generation, as he shares how Splunk created and developed a scalable, data driven demand generation team from the ground up to support hyper growth. He’ll also share some winning tactics Splunk has used to engage target audiences at scale.@TopoHQ
