2 Account Based Stage @TopoHQ #TOPOsummit @PeterKHerbert CMO @FullStory Account-Based in <100 Days: The FullStory Peter Herbert - CMO - FullStory Freemium, low-touch, high velocity go-to-market strategy and enterprise, high-touch, account based strategy could not be more different. Yet, Peter Herbert is leading the charge at Fullstory as they build an account based process on top of their highly successful velocity model to create and win large enterprise opportunities.