1- Sales Development Stage @TopoHQ #TOPOsummit The Blueprint for Using SDRs for Expansion of Pipeline and Revenue Mya James - Director of Sales Operations, Sales and Account Development - New Relic One of the biggest trends in b2b sales and marketing is expansion revenue or expanding current customers. Sales development, the proven pipeline generator, is at the center of the expansion GTM. Mya will talk about the SDR playbook for expansion including their process and in particular, how they manage messaging across the multiple functions such as product, marketing, CS, and support.
