3 Marketing Ops & Technology Stage @TopoHQ #TOPOsummit @capogeannis Beyond ABM: A Metrics-Driven Overview of “People Based Marketing” Ari Capogeannis - Director of Growth Marketing & Analytics - Sage Intacct Learn how to hyper personalize and accelerate the consumer journey while simplifying sales and marketing alignment through cohesive, data-driven tactics. Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, discusses leveraging intent in bridging the gap between ABM and PBM for pipeline acceleration.
3 Marketing Ops & Technology Stage @TopoHQ #TOPOsummit @capogeannis Beyond ABM: A Metrics-Driven Overview of “People Based Marketing” Ari Capogeannis - Director of Growth Marketing & Analytics - Sage IntacctLearn how to hyper personalize and accelerate the consumer journey while simplifying sales and marketing alignment through cohesive, data-driven tactics. Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, discusses leveraging intent in bridging the gap between ABM and PBM for pipeline acceleration.
