1- Sales Development Stage @TopoHQ #TOPOsummit Enabling SDRs for Customization at Scale Kevin Dorsey - VP of Inside Sales - Patient Pop One of the biggest questions SDR leaders grapple to answer is with customization: Do I allow SDRs to customize on their own or do I templatize? Kevin Dorsey will present his SDR playbook that provides them with structure as well as enables them the freedom to customize. He’ll discuss building snippet libraries based on persona, testimonial, and industry of prospects, and how his team uses these tools for effective outreach.
